Rod Hutchinson return to the Big One 2018 under new management
After being returned to it’s UK roots under the new owners Donald Cooke Ltd in 2016, Rod Hutchinson was taken back to it’s grass roots as a brand with only the cream of the crop being kept in the product range.
One of the philosophies of the new owners is to support the independent retailers, this means that unlike other brands they will not undercut their stockists if you go directly to them, as with all brands there will be a few deals to be had at the shows but the majority of products will remain the same RRP as your local tackle shop.
There will always be room for the smaller guys and this is something that is often missed by other brands. They won’t be biased towards any tackle shop, if two tackle shops in the same town want to stock Rod Hutchinson where is the problem with that?
2017 was about rebuilding the brand and making sure it was ready to provide a stable and reliable service, 2018 is about letting the public know the brand is back and is here to stay. The products will be the same high quality that has always been associated with the Rod Hutchinson brand
You can find Rod Hutchinson on Stand No.40
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